Category: cat1

celebrating Doechii’s grammy win with a Nissan Altima reference

for the PR package we chose to draw inspiration from the song “Himushnigigi”- a 19 minute rock opera
about a fictional cult, complete with pilgrims and kingdoms gearing up for war,
only to collapse the myth at the end—revealing it as a deliberate joke,
a false legend born from imagery, confusion, and satire about belief, power, and identity
rather than something meant to be taken literally.

As part of a first-year academic collaboration with Rami Fortis, we had two projects- redesigning an existing album across three physical formats: vinyl, cassette, and accompanying booklets, and creating a themed PR package. We designed the bundle and the products inside based on the chosen album.
The project explored how a raw, chaotic musical identity translates into a consistent visual and physical system.

This project was created in a collaborative process alongside Rotem Klaperman.