This one-page site presents an overview of MF DOOM and his work.
The site focuses on key aspects of his career: his masked persona, independent approach, and influence on underground hip-hop. Content is structured to highlight albums, collaborations, and recurring themes without narrative embellishment.
Each sauce is a one-off drop—no fixed lineup, no safe bets—driven by instinct, seasonal ingredients, and whatever hits hardest at the moment. The brand rejects polished food trends in favor of raw energy, handmade processes, and a loud, anti-corporate attitude. Visually and verbally, Anarchy leans into punk references, DIY culture, and controlled mess, creating a system that feels unstable by design but precise in execution. The result is a brand that treats heat as an experience, not a metric—and pain as part of the pleasure.
for the PR package we chose to draw inspiration from the song “Himushnigigi”- a 19 minute rock opera
about a fictional cult, complete with pilgrims and kingdoms gearing up for war,
only to collapse the myth at the end—revealing it as a deliberate joke,
a false legend born from imagery, confusion, and satire about belief, power, and identity
rather than something meant to be taken literally.
As part of a first-year academic collaboration with Rami Fortis, we had two projects- redesigning an existing album across three physical formats: vinyl, cassette, and accompanying booklets, and creating a themed PR package. We designed the bundle and the products inside based on the chosen album.
The project explored how a raw, chaotic musical identity translates into a consistent visual and physical system.
This project was created in a collaborative process alongside Rotem Klaperman.
